• Benedetto's SMS Marketing Success


Benedetto's Ristorante Italiano in Land O'Lakes Florida, became the duPont Registry's first annual Posh Pick for Delectable Dining, with the help of SMS Marketing by Bee Atomic. Consisting of more than 5,000 mobile numbers, Benedetto's mobile club allowed chef and owner, Ben Pumo, to send text messages to his loyal customers asking for their vote.

The family owned restaurant beat out the likes of Eddie V's Prime Seafood, Fleming's Prime Steakhouse, and even Armani's at the Grand Hyatt for the readers' pick. With more than 18,000 votes counted, forty percent of voters (7,230 votes total) chose Benedetto's over the 11 nominees.